The success of auction sites and online trading can’t be removed from eBay. The site was founded by Pierre Omidyar in 1995 it has managed to become a site that bridges the seller and buyer of goods and services worldwide. Internet world in terms of Thomas L. Friedman is able to change the world became flat (world is flat) capable of overturning conventional business assumptions that must involve physically between buyers and sellers. In the hands of the site, the seller of goods that is somewhere able to sell goods to buyers in other parts of the world. Of course, the ease of the transaction was not as easy as turning the hand, because it takes trust from the buyer and seller to utilize the facilities of payment that facilitated by the site.
In the book the eBay Billionaires’ Club by Amy Joyner (2007), mentions that there are some keys to the sellers able to use the auction site and trading. Key among them is how to start a business strategy by joining the auction site and trading. Another key is the management of stock, delivery should be efficient, to overcome buyers from overseas, managing employees, attracting interest from participants in the auction site, and use auction site traffic and sales to build their own corporate web site.
In addition to these keys in Amy’s observation, there were 12 measures passed by someone who wants to achieve success in business through the auction site and trading. 12 steps are as follows:
- Register ourselves as a member.
- Specify the goods to be sold. To check the market, can do the bidding of certain products with attractive price.
- Use a digital camera. This is important because the goods sold at auction and trading site practically need a picture. You able to use the digital camera mobile phone or using professional digital cameras.
- Research option sales.
- Select the appropriate category.
- Write a headline of interest to buyers or visitors to the site.
- Write a description of the goods you sell.
- Determine the right price.
- Make sure the period of time (time period) sales.
- Determine models of payment.
- Post your items on auction sites.
One of the success stories of sellers who trade on the auction site and selling online is David Yaskulka who market merchandise products. Initially this only as a side business that he and his wife able to do from home. David’s experience as a leader of nonprofit organizations had already brought a differentiation on the product that sells. Products under the Blueberry Boutique marketed with the assumption the gains a few percent will be donated to charity. This then brings success stories Blueberry Boutique which eventually acquired by the network of America’s leading diamond stores, Harris Michael.
By Amy Joyner, David key raising Blueberry Boutique is not just successful marketing but more than that, he managed to make a distinction from its competitors so that his products are acceptable.
Last but not least, the success of the company to do marketing on the internet is now more open. Consumers and online retailers will be more and more. Moreover, if an online vendor has successfully applied the principles of digital marketing such as utilizing social networking sites like Facebook or Twitter, or use a viral marketing campaign for the successful sale program of a product. But a fundamental problem for online businesses once again is a matter of payment transactions/trust.
10 Smart Strategies on Trading and Auction Site Online:
- Select the most appropriate business and best model
- Treat this business as usual business. For example, there must be a business plan (business plan) a clear and comprehensive.
- Must always be responsive both to consumers and business environment
- Sell what you know well.
- Size of business
- Exploration of all formats sales
- Do market research
- Perform automation
- Focus on building brand name
- Providing superior service.
Pierre Omidyar (41 years old/France-USA), Pierre Omidyar released eBay on September 4, 1995, at that time 28 years of age. eBay is an online auction site. Initially, Pierre makes eBay to help a close friend who wanted to sell a product. However, shortly thereafter, eBay rapidly growing became a very prospective business. Now, eBay is the largest online auction site in the world. According to Pierre, in an interview, the success of eBay is from two things. First, is the strong community of sellers and buyers, which is reached a hundreds millions of people. Second, the values that adopted. In business, eBay believes that every person is basically good and everyone has an advantage that able to be given to others. In addition, eBay believes that honesty and openness able to bring goodness in human beings. Thus, the eBay’s “gold” rule is to recognize and respect everyone as a unique individual. eBay also expects its members able to follow the examples given.
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