The success of auction sites and online trading can’t be removed from eBay. The site was founded by Pierre Omidyar in 1995 it has managed to become a site that bridges the seller and buyer of goods and services worldwide. Internet world in terms of Thomas L. Friedman is able to change the world became flat (world is flat) capable of overturning conventional business assumptions that must involve physically between buyers and sellers. In the hands of the site, the seller of goods that is somewhere able to sell goods to buyers in other parts of the world. Of course, the ease of the transaction was not as easy as turning the hand, because it takes trust from the buyer and seller to utilize the facilities of payment that facilitated by the site. Read it all..